How the Digital Marketing works?
Digital Marketing is one of the most needed aspects of a business to grow. But most of the company don't know what digital marketing is and how it works. Digital Marketing is very much different from Traditional Marketing. Traditional market costs too much, and it takes a longer time to reach out to the people.
"In this era, everyone uses the internet, and they try to find everything digitally while surfing the web. Digital Marketing cost less than to reach to the people than the traditional marketing.”
There are two digital marketing strategies:
- Organic Marketing
- Paid Marketing
Organic Marketing is the way to do marketing to pay with your time online on the website and your social media channel. This strategy generates traffic to your business naturally over time.
"Organic marketing doesn't ask you for your money to market your brand.”
You directly don't pay anything on a post on social media (like Facebook, Instagram), Blogs, E-mail Blast. With all these you don't target your audience, you provide the information to the people for what they are looking online. You drive the audience just providing the information about what your product is?
- Website content should be exact about your services or products.
- Social Media Post about the product.
- Blog content about the product or service
"Effective organic marketing creates permanent traffic sources to your website."
Paid Marketing is the way when you pay for the promotion of your product and services. It delivers your content to the people who may not necessarily be looking for your product or service. In paid marketing, it shows you the result which is somehow related to your search query. Let's understand this with an example:
"Suppose you search on Google for Organic Marketing Vs Paid Marketing, and the result may show an Ad for a Digital Marketing Agency who provide the service or a course for it. This is because that agency has used the same keywords for the Ad what you are looking into your search query."
Paid Marketing is the best way to reach out to your target audience. Paid social advertising works similarly, but it based more on social profiles rather than your search queries. Like if you've joined many groups related to web designing, social media may show you the ads about the agencies which are providing the web designing services.
Some Paid Marketing Platforms:
- Google Ads
- Facebook Ads
- Moz Listing
- LinkedIn Marketing
""Marketing is no longer about the stuff you make, but about the stories you tell"