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Digital Marketing: Best Time to Post on Social Media

Social Media Marketing is an essential part of Digital Marketing. Use of organic marketing, it is crucial to post on Social Media Platforms. Facebook, LinkedIn, Twitter, Instagram, Pinterest & YouTube are the best social media platforms. However, it is essential to post at the right time and right day for more engagement for a business. Here we will discuss the right time to post on social media.

Facebook

Facebook is the most important social media platform for B2C marketing. It has the most user than any other platform with a user count of over 1 billion. So it is essential to post at the right time so that the potential audience can see that.

The best time to post on Facebook is 9:00 am. At 9:00 am when people come online for the first time in a day. People often use Facebook for the first time in a day when they start their work. So this is an excellent time to show them about a product or service.

However, the maximum engagement you can get by posting between 1:00 pm to 4:00 pm. This is the downtime of work and employees of any company like to visit Facebook during this period. Now we know the best time to post but, is it a perfect time to post on all days of the week?
No! It doesn’t look right to post on all days. Best days to post on Facebook are Thursday, Friday, Saturday and Sunday. You can on any day of the week but avoid Tuesdays as people often have a workload on Tuesdays, and they don’t like to surf Facebook on this day.

LinkedIn

LinkedIn is a network for professionals. On LinkedIn, there are Industries and their pages, people related to that industry or their respective field. People use it to get jobs, to show their skills, HRs use it to hire someone, and the Industries use it to contact the other industries to offer their services. Now it is essential for businesses to post at the right time to reach out to the other companies.

Best time to post on LinkedIn is 10:00 am to 11:00 am during the work hours. LinkedIn people often use while working. For B2C, media and other industries the best time is 12:00 pm, 8:00 am and 10:00 am respectively. Best days to post on LinkedIn are Tuesday, Wednesday and Thursday. Avoid posting on LinkedIn on Weekends because nobody wants to see anything related to work on weekends.

Instagram

Instagram is the most growing social media network. People post their pictures on it to get likes and noticed by others. Now even businesses are using Instagram to show their product images or services to the audience. Instagram is currently the best way to get seen by showing pictures using hashtags.

The best time to post on Instagram is during the off-work hours around 1:00 pm and around 5:00 pm. On these timings, people often have their lunch or ending their work for a day. For B2B marketing they can post on Instagram on 12:00 pm – 1:00 pm, 5:00 pm – 6:00 pmor even as late as 8:00 pm – 9:00 pm. Best day to for Instagram post is Friday. Other than Friday,you can also post on Monday, Wednesday and Thursday. Avoid posting on Sundays.

Twitter

Twitter is the social media handle to provide some news or to say something in fewer words. It is used to convert a topic in a trend.
Twitter is the best way to increase social media engagement as everybody uses it every day of the work days.

Best time to twit during the lunch hour from 12 pm to 1:00 pm. Posting at lunchtime increases social media engagement. For the best results, you should from Monday to Friday. Best day to twit when you can get most engagement is Wednesday.

YouTube

YouTube is Google’s video channel which is the most popular video channel around the globe. People use YouTube to have fun, to gain knowledge and many more. Business can post their promotional videos on YouTube. Creating a YouTube channel is free.

A company should post videos from 12:00 pm to 4:00 pm during work days. Posting videos on Thursday and Friday give you best results as YouTube indexes the videos on Saturday and Sundays.

Pinterest

Pinterest is a widely used platform in the USA. Almost 60% of social media users use Pinterest than any other platform.

Best time to post on Pinterest is 8:00 pm to 11:00 pm as mothers use Pinterest at this time most. Saturdays and Sundays are the best days to post on Pinterest.